Paul Schoenbeck urges dentists to think out-of-the-box and grow their practice

Wednesday, August 24th, 2011

Dr. Paul Schoenbeck spoke recently at Yankee Dental Congress 36 in Boston, urging dentists to grow their practices by investing in new technology and improving communication skills.

Dr. Paul Schoenbeck delivered another out-of-the-box, thought provoking lecture to dental colleagues at Yankee Dental Congress 36 in Boston on January 28th. He has been invited repeatedly to numerous Yankee Dental Congresses since 2004 as a dynamic speaker and educator.

Dr. Schoenbeck is known for being a visionary in the typically staid field of dentistry. His lectures, ‘Implementing Technology Into Your Dental Practice’ and ‘Dealing With The Difficult Cosmetic Patient’ spoke to the importance of change and communication as an investment in the dental practice.

“I give them the tools to provide change in their practice,” Schoenbeck said. “A lot of dentists are interested in new technology but they ‘re afraid to change or invest in the cost. But in order to grow the practice, you have to invest in it. That means bringing in the equipment and techniques that are going to put you at the next, higher level of service. And that translates to more patients coming on board.”

But Dr. Schoenbeck warns it’s not a matter of just buying the lastest equipment. “One of the most difficult things to do in a dental practice is to change. One of the changes towards great service is to provide communication. Dentists are notorious for not being good communicators. You could spend a million dollars on equipment and it could fail because you didn’t communicate with your staff how to use it and integrate it into everyday use.”

According to Schoenbeck, it’s important to have the technology but if you don’t know how to motivate your staff to be involved or educate your patients about the real-life benefits of that technology, you’ll be the only one who knows how great it all is. And that won’t help grow your practice. You have to get the word out.

Dr. Schoenbeck knows what he’s talking about. One of the reasons his practice, North Country Dental, is a leader in New Hampshire dentistry is because he has invested in advanced technology such as CEREC Bluecam for his offices. He has invested in another tool few dentists have dared to use: advertising. “Advertising is another way to communicate who you are, what you are doing and why it’s important. It gives your staff a sense of pride when they know their office is recognized as a trusted leader in the community.”

Schoenbeck employs the services of a professional marketing firm to help spread the word and his vision of what dentistry can be. “When they (Yankee Dental Congress attendees) find out I use real advertising, not newsletters, they’re surprised. Most dentists don’t know how to advertise and they’re easily swayed but whatever is presented as the next hot trend. They try to do it themselves, too, which makes no sense. Why would you do something you have no training for and expect it to work? That’s like expecting your patients to be able to fix their own teeth. Unless they’re trained to know what they’re doing, they won’t succeed. The same applies to advertising your practice. Let a professional do it and you’ll see results and a return on your investment.”

For more information on Dr. Schoenbeck and growing your dental practice, visit

For more information on this press release contact Hersh Marketing Group

At North Country Dental, we’d love to make your smile….

Friday, August 19th, 2011

Our Cosmetic Dentistry Team, led by Dr. Paul Schoenbeck (a certified member of the American Academy Of Cosmetic Dentistry), is dedicated to making the dazzling smile you’ve always wanted easy and affordable.

Our staff is committed to making your visit one that will make you happy to show off that great new smile! We’ll discuss the options most suitable for you, your expectations, and the dental fees involved. We keep you informed so you’re in control. No surprises. We offer several payment options, including our Care Credit revolving charge. Learn more about your financing options

Making Strides Against Breast Cancer North Conway, NH on Sunday, October 17, 2010

Thursday, August 18th, 2011

Making Strides is more than a walk – it’s a fundraising event. The dollars raised through Making Strides help the American Cancer Society continue its work of helping people get well, stay well, find cures and fight back against breast cancer, and we can’t do it without your donations or participation. Last year Making Strides raised $60 million and it happened one $10, $25 and $50 donation at a time. So give what you can – donate, volunteer, join a team – and know that you’re helping save lives!

Here’s how:

Go to

Click “Find event” tab

Search zip code 03860 for North Conway

Click link to go to your event information!

Making Strides walks are non-competitive and three to five miles in length. Since 1993, nearly six million walkers have raised more than $400 million. North Country Dental has formed a team to participate in the North Conway walk – help us help others by your donation of time or money. Every little bit helps!

History of Making Strides:

In 1984, Massachusetts cancer survivor Margery “Margie” Gould Rath wanted to find a way to celebrate fellow cancer survivors by raising funds for the American Cancer Society. Working with a committee of fellow cancer survivors and other volunteers, she created a “move-along-a-thon” called Making Strides Against Cancer to bring people of all abilities together in an event to move the fight against cancer forward. The first event, held in Boston, drew 200 participants and became a yearly event in the city. In September 1993, the event officially became known as the American Cancer Society Making Strides Against Breast Cancer walk, attracting 4,000 walkers at events in Boston and Manchester, New Hampshire; inspired nearly 6 million walkers to participate in Making Strides events in more than 145 communities across the country; raised more than $400 million to fight breast cancer; and in 2009 alone, collected $60 million through the efforts of nearly 700,000 walkers across the country to save lives from breast cancer.

Simple Dental Exam Can Save Your Life

Thursday, August 18th, 2011

A routine oral exam at your dentist’s office can make the difference in detecting early warning signs of cancer, yet many people don’t know this simple, painless, twenty-minute check up should be done once every year.

Approximately 30,000 new cases of oral cancer are diagnosed each year in the United States. According to the American Cancer Society, oral cancer occurs almost as frequently as leukemia and claims almost as many lives as melanoma cancer.

“It’s amazing how few people realize the importance of this exam,” said Allison White of North Country Dental in Gorham, New Hampshire. “We’ve saved several people’s lives by doing dental oral cancer examinations.”  Many people don’t even know the exam is taking place while the dentist or hygienist is doing it.  “They don’t understand what we’re really doing.  They just think we’re checking their teeth for cavities and such.  So if they don’t think they have cavities or some kind of actual problem or if they have dentures or caps, they tend to not schedule that once-a-year check up.  And that’s what gets them.”

Routine oral cancer exams are not being done in the medical field. “Doctors do general screenings and often the check up is not area-specific unless they observe something obvious, like exterior swelling or lumps. If it’s not visible to the naked eye, they’re not going to notice,” North Country Dental’s Dr. Paul Schoenbeck said. “Doctors assume your going to your dentist for oral cancer screenings. During a dental oral exam, the dentist moves the tongue, checks the glands in the mouth, even checks the patient’s head and neck.  A dentist feels for physical anomalies in an area that would be overlooked by a general physician.  Cancers can be detected before more obvious external indications arise by changes or abnormalities in the glands of the mouth, under the tongue, or in the tongue itself.”

Routine, careful examination of patients is appropriate and necessary. This can easily be achieved during a regular dental visit. The stage at which an oral cancer is diagnosed is critical to the course of the disease. When detected at its earliest stage, oral cancer is more easily treated and cured. When detected late, the overall five-year survival rate is about 50 percent.

Although North Country Dental is “doing a pretty good job of keeping patients informed”, Dr. Schoenbeck stresses that “not enough is done to spotlight the effectiveness or the importance of a dental oral exam in catching the first signs of cancer.  Dental oral exams are a great service. They deserve more attention.  The exam takes only twenty minutes and it can save your life.”

Learn more about Oral Cancer Facts here


Wednesday, August 17th, 2011

R.M. Berlin, NH

Friday, August 12th, 2011

My whole life, I didn’t like the way my teeth looked. So I went to North Country Dental…Oh, I feel so much better about myself. I’m a lot more confident, especially around social situations…they just do wonderful, wonderful work. I wouldn’t suggest going anywhere else.

L.L Guildhall, VT

Friday, August 12th, 2011

North Country Dental has all of the latest technology…they’re right on the leading edge of technology. To my amazement, he was able to make the crown right there using his CEREC machine. (Dr. Schoenbeck) showed every step of the way how he made the crown… I thought he would probably have to send it away to have it made someplace but he put it right back in my mouth and it fit perfectly and that was a procedure that I didn’t even know was available here! The North Country’s very fortunate to have Dr. Schoenbeck and all the modern technology to do such procedures.

J. L. Gorham NH

Friday, August 12th, 2011

“From the beginning, it was great. They get you right in, from the time you walk in the door, every face you see, they’re smiling, they’re helpful, they’re right there for you.”

J. G. Bethel ME

Friday, August 12th, 2011

I can only thank North Country Dental. A friend of mine whose ex-wife is a dentist in a large city out of state was sharing with me what she had available for equipment and its not unlike what they have available right in Gorham NH. They are just 100% the greatest dental facility in the area. I’ve gained more self confidence…I would absolutely recommend NCD. They are the most professional, caring group of individuals that I have ever encountered and I certainly would highly recommend them.

K.W. Silver Lake, NH

Friday, August 12th, 2011

It’s amazing to think that a trip to the dentist can be fun. That is the case at North Country Dental. The staff is friendly, professional and everyone at North Country Dental clearly loves working for Dr. Schoenbeck. The facility is warm, sunny, with state of the art equipment. Dr. Schoenbeck, well, aside from his good looks, he is brilliant in his field. He has a relaxed demeanor which helps a lot when you’re having a tooth taken out of your head. I’ve watched this business grow. They’re marketing efforts are right on! I do recommend North Country Dental…often.